We give a choice to our clients between using a database or free recruitment methods to recruit participants depending on the specific research question, demographics, and psychographics.

We do ‘free-find’ recruitment of participants through personal networks and social media like LinkedIn, Facebook and Instagram. Free recruitment methods can increase the diversity of participants recruited and may be more representative of the population of interest.

These participants can be invited either face-to-face or online in:

  • Focus groups
  • In-depth
  • interviews
  • Ethnographies
  • Dyads
  • Triads
  • Friendship pairs
  • Shop along/ shopnographies
  • Online Bulletin boards OBB
  • Online communities
  • Business to Business